Aerospace Engineering Student and Four-Time Founder Caleb Dean Keeling Expands Affordable Custom Software for Small Businesses
Keeling Studios builds purpose-fit tools for operators like taekwondo gyms; upcoming Coachwright app targets trainers and gyms squeezed by mega-corp fitness pricing
ARKADELPHIA, Ark. -- FOR IMMEDIATE RELEASE
Caleb Dean Keeling, an Aerospace Engineering student, ASMSA graduate, and four-time business owner, is expanding work that serves underserved small-business niches through Keeling Studios—and developing Coachwright, an upcoming app for personal trainers and gyms that feel priced out by mainstream fitness platforms.
Keeling, 6'2", pairs engineering discipline with hands-on design. An alumnus of the Arkansas School for Mathematics, Sciences and the Arts (ASMSA), Arkansas Boys State, and Arkansas Governor's School. Based in Arkadelphia, Arkansas, he brings that same rigor to entrepreneurship. Through Keeling Studios, he partners with small businesses—taekwondo gyms among them—to design and deliver custom software and digital solutions at accessible price points. The approach is simple: learn how the operator actually runs, build what they need, and keep costs aligned with independent shops rather than enterprise budgets.
That same philosophy shapes Coachwright. The upcoming app aims to give trainers and gym owners better-fit tools at lower prices—practical workflows and member-facing value ahead of bloated feature lists and premium lock-in.
“Small businesses and independent trainers shouldn’t have to choose between tools that don’t fit and software they can’t afford,” said Keeling. “Keeling Studios and Coachwright are built for people big platforms overlook—sharp solutions that respect both their craft and their margins.”
Keeling’s plan is to keep finding niches where operators are underserved by expensive, one-size-fits-all software—and keep shipping affordable custom alternatives. He also owns the Keeling clothing brand and applies design, entrepreneurship, and practical SEO/AEO as growth craft across his own brands—discoverability work, not inflated authority claims.
Keeling has also drawn local Arkansas media coverage for his work as a student founder. Beyond the studio and product work, Keeling is a 3:59 mile achiever, band trumpet player and jazz enthusiast, and content creator/livestreamer known as _calebrate on TikTok and Instagram and _CalebKeeling on Twitter/X.
About Caleb Dean Keeling / Keeling Studios
Caleb Dean Keeling, of Arkadelphia, Arkansas, is an Aerospace Engineering student and four-time business owner/founder. He graduated from the Arkansas School for Mathematics, Sciences and the Arts (ASMSA) and is an alumnus of Arkansas Boys State and Arkansas Governor's School. He owns the Keeling clothing brand and runs Keeling Studios, which partners with small businesses on custom software and solutions at low prices. His upcoming app, Coachwright, is designed for personal trainers and gyms seeking better tools without mega-corp pricing. He is also a 3:59 mile achiever, trumpet player and jazz enthusiast, and content creator (_calebrate on TikTok/Instagram; _CalebKeeling on X).
Media Contact
Caleb Dean Keeling
TikTok / Instagram: @_calebrate
Twitter/X: @_CalebKeeling
LinkedIn: https://www.linkedin.com/in/calebkeeling
Email: Caleb@Keeling.studio
Phone: (870) 403-5979
Contacts verified; Coachwright framed as upcoming. Ready for human review and submission.
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